How this site works

I sell Enagic. Here’s exactly how that shapes what I write.

I earn money if you join Enagic. That should be the first thing you read on this page, not buried in a footer disclaimer. What follows is an explanation of how I try to make that conflict of interest irrelevant to what I publish.

When I started researching the Enagic business opportunity, I couldn’t find a single source I trusted completely. The distributor sites were too optimistic; they pitched outlier examples as the average or only spoke about money. Critic sites had their own agenda; most of them were playing the oldest trick in the book—funnelling readers toward a competing business model. I wanted the middle: someone who genuinely believed in what they were doing and would still tell me the hard parts. That’s what I’m trying to be here.

What we publish and why

This site exists because honest information about the Enagic opportunity didn’t exist. Every article on The Water Model targets a specific question people are actually searching for. Questions like, “Is Enagic a pyramid scheme?” “How does the 8-point system work?” “What does the $466.30 median mean?” And answers it with the level of rigour you’d expect from a good health journalist. Named. Sourced. Honest about what the data says and where the limits of the evidence are.

The content is written for the person evaluating the opportunity, not the person already committed to it. If you’re looking for motivation, scripts, or income testimonials, this is the wrong site.

What I commit to on every article

• Every number has a source. Income figures, commission calculations, regulatory dates—all linked to the primary document. Enagic's own earnings disclosure, the FTC's published actions, Enagic's compensation plan PDF. If I can't link to it, it doesn't go in.
• The hard numbers come before the opportunity. The $466.30 median appears before any description of what's possible. Every article that could influence a financial decision presents the cost and what most people actually earn before it presents the best-case.
• Primary sources only for regulatory claims. FTC notices linked directly to ftc.gov. DSSRC cases linked to truthinadvertising.org. BBB data linked to bbb.org. No citing a blog that cited a tweet.
• Income figures from the disclosure, not from distributor testimonials. We do not use income screenshots as evidence of what's typical. The $466.30 median at 1A is in Enagic's own disclosure. That's the number that matters as a baseline.
• We read the P&P. Both AU and US versions. References to policy are cited with section numbers. If a distributor tells you something contradicts the P&P, we can show you the section.
• Platform reviews are disclosed. If we have a financial relationship with a platform we're reviewing, that fact is in the first paragraph.
• My name and distributor ID are on every page. Not in the footer in small print—in the byline of every article. Aimee Devlin, Enagic distributor ID 1916898. The financial relationship is never buried.
• Dates on everything, updates when things change. Every article shows when it was published and when it was last reviewed. Changes are logged publicly below.

What we don’t do

Some of this is principle. Some of it is just that it would make me uncomfortable to read back.

• No income screenshots, lifestyle imagery, or "replace your 9-5" language. The earnings disclosure says the median 1A is $466.30. That's the frame, not an exception to footnote.
• No income claims. This is the single issue behind every regulatory action Enagic's salesforce has faced—the FTC notice, DSSRC findings, and BBB complaint. We cite the published earnings disclosure instead.
• No medical claims about Kangen Water beyond personal experience. Japan's Ministry of Health, Labour and Welfare has classified electrolysed alkaline water generators as medical devices since 1965, based specifically on gastrointestinal research, not broader therapeutic claims. That classification is real and worth understanding. It is also not a blank endorsement of everything said about the water. I write about what I noticed when managing symptoms of Hashimoto's. That's personal experience, not clinical evidence.
• No countdown timers, urgency tactics, or limited-spots language. If the opportunity is right for you, it'll still be right after you've thought about it properly.
• No anonymous content. Every article is written and signed by me. If I'm not comfortable putting my name on something, it doesn't go up.
• We don't describe Enagic as "not an MLM". It is one, and the distinction matters.
• We don't remove articles because a distributor or upline asks us to.

The sources we rely on

These are the primary documents cited across the site. All links go directly to the source, not to a summary of it.

What to do if you think we’re wrong

If you find a factual error—a misquoted figure, a broken link, an outdated reference—email aimee@thewatermodel.com. Corrections are reviewed and published within 5 business days. If the correction changes the substance of an article, the update is logged publicly above.